Titulo | POSITANO (YES) |
Agência | OPEN STUDIO |
Campanha | POSITANO (YES) |
Anunciante | Positano Italian Bar |
Marca | Positano Italian Bar |
Posted | Julho 2020 |
Sector Empresarial | Restaurantes e comida rápida |
História | Positano is an Italian bar at the exclusive department store NK in Stockholm. The name originates from the small lemon-cultivating village by the Amalfi Coast, that is said to be both the happiest and weirdest place on earth. In addition to that, the name includes the letters P-O-S-I-T which make up the start of the word positive. Unfortunately the name also includes a negation, the last two letters spell N-O. Hence adding a compensating (YES). The rest of the identity is all about lemons and craftsmanship, just like the menu itself. |
Tipo de Mídia | Packaging, marcas e design |
Designer | Peter Herrmann |
Designer | Kelly Lansman |
Account & Business Director | Peter Carstens |
Production Manager | Olivia Sunesson |
Fotógrafo | Pelle Bergström |
Fotógrafo | Fredrik Skogkvist |
Developer | Micke Ring |
Furniture Design | Monica Förster Design Studio |
Interior Architect and Furniture Design | Sara Helder |