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Liz Taylor
Liz Taylor
Chief Creative Officer at FCB Chicago
Chicago, Estados Unidos
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TituloUnseen Faces
Agência
Campanha Unseen Faces
Anunciante MISSING CHILDREN & UNICEF ARGENTINA
Marca Missing Children & Unicef Argentina
Data da primeira Transmissão/Publicação 2024 / 5
Sector Empresarial Acções caridade, fundações, voluntariado
História The campaign began with an Interview in which Natalia Oreiro, UNICEF Goodwill Ambassador, showed her son Atahualpa with a QR code on his face. Days later, Natalia revealed on her social channels that this QR symbolizes both the right to the protection of the identity of minors and the urgency of exposing the faces of those who are missing from home and need to be visible. This QR leads to the official Missing Children Argentina website where they describe each of the girls and boys who are being sought. This action had a great impact. Immediately, more and more celebrities joined in by commenting on their social channels.
The first campaign that exposes the faces of the boys and girls who are missing from home in Argentina by including a QR code on blurred celebrity children´s faces.
Tipo de Mídia Viral
Comprimento
Deputy Chief Creative Officer
Director criativo
Director criativo
Director de contas
Produtor da agência
Head Of Planning
Planeador
Planeador
Produção
Realizador
Chief Executive Officer (CEO)
Global Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Equipa criativa
Equipa criativa
Chief Communications Officer
Chief Strategy Officer
EP
Post-Production Coordinator
Editor
Colorização
Animação
Sound Designer
Digital studio
Developer
Developer
Developer
Agency production director

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