L'Oréal Paris - "True Match"

McCann London

McCann London London, Reino Unido

27162

Marca: L'Oréal Paris
País: Reino Unido

Anunciante: L'Oréal

Titulo	True Match
Agência	McCann London
Campanha	#YoursTruly
Anunciante	L'Oréal
Marca	L'Oréal Paris
Data da primeira Transmissão/Publicação	2016 / 8
Sector Empresarial	Maquilhagem facial
História	The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign.
Problema	L’Oréal Paris is launching a new True Match foundation range featuring 23 different tones which matches 98% of the UK, supported by a campaign celebrating ethnicity and diversity. The True Match Foundation range, which is one of the largest shade offerings in the market, has been launched to help all consumers from all backgrounds find the perfect shade for them.
Tipo de Mídia	Relações públicas
Comprimento	60 seconds
Managing Partner	Lisa Conway
Director de publicidade	Adrien Koskas
Director de publicidade	Anika Majithia
Director criativo	Robert Brown
Equipa criativa	Regan Warner
Managing Partner	Lisa Conway
Estratégico Business Lead	Alison Webber
Director de contas	Shelley Bowcher
Account Manager	Leyla Tezcan
Executivo de contas	Emma Reitman
Project Manager	Louise Hawthornthwaite
Planeador	David Frymann
Produtora	Storner
Realizador	Fabien Constant
Fotógrafo	Flavien Prioreau
Director de fotografia	Arnaud Carney
Editor	Maxime Gillier
Produtor executivo	Pierre Garnier
Pós produção	Digital Conspiracy
Pós produção	Tag