Robert Brown
Executive Creative Director at McCann London
London, Reino Unido
TituloDiscover the Ambassador journeys
Agência
Campanha All Worth It
Anunciante L'Oréal
Marca L'Oréal/Prince's Trust
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial Cosméticos, produtos de beleza e perfumes
História The new ‘All Worth It’ campaign, created by McCann London with media partner Maxus, sees 15 ambassadors including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson share their own personal stories in a series of films highlighting how they have been affected by self-doubt. They will continue to be involved in a number of ways, from supporting via their own social media channels to participating in training courses and at the centres. The campaign is the latest in L’Oréal and McCann’s 45-year relationship. The ambassador films will be available online and supported by extensive social, national press, magazines and large format out of home activity, including a spot at the iconic Piccadilly Circus billboard site.
The confidence training programme, which will form part of The Trust’s existing courses, will run across all 18 Prince’s Trust centres and will also be available digitally via The Trust’s new online digital learning platform. The programme will address issues such as body language, communication, employability and relationships while the online platform will connect young people to e-mentors from L’Oréal and other organisations who can provide online advice and support. 
 
Tipo de Mídia Branded Content
Comprimento
Director criativo
Planeador
Criativo / Direção de arte
Director de contas
Managing Partner
Project Director
Group Planning Director
Business Manager
Agência de Mídia
Pós-produção
Produtora
Produtor
Realizador
Actor/celebridade

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