Pur - "The Water Bar"

Arnold

Arnold Boston, Estados Unidos

13215

Marca: Pur
País: Estados Unidos

Anunciante: Kaz USA, Inc.

Titulo	The Water Bar
Agência	Arnold
Campanha	Know Your Water
Anunciante	Kaz USA, Inc.
Marca	Pur
Data da primeira Transmissão/Publicação	2016 / 10
Sector Empresarial	Pequenos electrodomésticos e elementos de decoração para o lar
História	To cast light on current water quality issues across the country, PUR partnered with creative agency Arnold Worldwide to educate and empower consumers about the source of their water, the journey it takes to reach their faucets, and the potential contaminants it can pick up along the way. The initiative comes to life through “hidden camera” national TV spots, online films, social media content and an interactive experience — KnowYourWater.com — where people can type in their home address and find a simple, easy-to-understand breakdown of data within their highly complicated (and often hard to find) EPA reports. A centerpiece component of the campaign is a longer form online video titled “The Water Bar” directed by Sam Cadman of Hey Wonderful. The film is set in a NYC establishment called The Water Bar where a where a bartender (actor) offers patrons tap water from different cities around the country. As he tells them about the water they’re about to consume, the patrons are shocked to discover that water all across the country contains contaminants, even if it’s “within legal limits.” Water from Monterey, California, for example, features an “acceptable quantity of mercury.” The hidden camera piece--from which TV spots were cut--shows customers turned off by what are acceptable safe-drinking water quality standards, underscoring the need for water filtration from companies like PUR--because people have their own quality standards.
Tipo de Mídia	Case Study
Comprimento	104 seconds
Pós produção	The Mill New York
Global Chief Creative Officer	Jim Elliott
Director executivo criativo	Pete Johnson
Director executivo criativo	Sean McBride
Director criativo	Doug Harry
Director assistente criativo	Justin Galvin
Director assistente criativo	Sam Mullins
Director de arte	Jamie Malnati
Director de arte	Jennifer Fisher
Redator	Miki Turner
Redator	Michael Howard
Redator	Bryce Isaacson
User Experience Architect	Jordan Clayton
User Experience Architect	Davis Kramer
Broadcast Producer	Spring Clinton
Broadcast Producer	Hillary O’rourke
Digital Producer	Sean Will
Digital Producer	Drew Horton
Digital Producer	Christina Balch
Produtora	Hey Wonderful
Realizador	Sam Cadman
Director de fotografia	Matthew Woolf
Produtor executivo	Michael DiGirolamo
Produtor	Angela Jones
Editorial	Cosmo Street
Editor	Tom Scherma
Editor	Dave Otte
Editor	Nellie Phillips
Music & Sound Design	People Of Rhythm
Auditivo	Mike Secher
Colorist	Fergus McCall