Titulo | Marlene’s Tip: Lucky |
Agência | Arnold |
Campanha | Tips From Former Smokers |
Anunciante | Centres for Disease Control & Prevention |
Marca | CDC |
Data da primeira Transmissão/Publicação | 2014 / 4 |
Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco |
Legenda | You can quit. |
Resultado | The Tips campaign isn’t about showing that cigarettes kill. We feature real people living with the actual ramifications of a tobacco-related disease. They give helpful tips to current smokers on how to deal with that disease incase they get the same disease. Marlene has macular degeneration. |
Tipo de Mídia | Rádio |
Comprimento | |
Director executivo criativo | Wade Devers |
Director executivo criativo | Pete Johnson |
Creative Director/Copywriter | Bill Girouard |
Creative Director/Art Director | Josh Tetrault |
Producer | Spring Clinton |
Managing Director | Paul Nelson |
Marketing Director | Lauren Hyatt |
Realizador | Christopher Quinn |