Spring Clinton
SVP, Associate Director of Integrated Production at Arnold Worldwide
Boston, Estados Unidos
TituloMarlene’s Tip: Lucky
Agência
Campanha Tips From Former Smokers
Anunciante Centres for Disease Control & Prevention
Marca CDC
Data da primeira Transmissão/Publicação 2014 / 4
Sector Empresarial Consciencialização social sobre drogas / álcool / tabaco
Legenda You can quit.
Resultado The Tips campaign isn’t about showing that cigarettes kill.
We feature real people living with the actual ramifications of a
tobacco-related disease. They give helpful tips to current smokers on how to deal with that disease incase they get the same disease. Marlene has macular degeneration.
Tipo de Mídia Rádio
Comprimento
Director executivo criativo
Director executivo criativo
Creative Director/Copywriter
Creative Director/Art Director
Producer
Managing Director
Marketing Director
Realizador

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