Titulo | Jersey Assurance |
Agência | Momentum Worldwide |
Campanha | Jersey Assurance |
Anunciante | American Express |
Marca | American Express |
Posted | Abril 2019 |
Sector Empresarial | Cartões de crédito |
História | American Express Jersey Assurance was a new service that launched on TV, in print, in social, and during a live NBA game broadcast. Fans were fed up with paying a fortune for their favourite NBA player's team shirt, then being forced to pay out yet again when he switched teams. So American Express teamed up with the NBA and sports store Fanatics to launch Jersey Assurance: fans who bought NBA jerseys would get a new shirt FREE if the player changed teams within 90 days of purchase. |
Tipo de Mídia | Viral |
Comprimento | |
PR Agency | PMK•BNC |
Digital Agency | Digitas |
Agência de Mídia | MindShare |
Produtora | Hungry Man |
Content Edit House | Rock Paper Scissors |
Content Production | Versus |
EVP Global Account Director | Christine Shoaf |
Chief Creative Officer | Omid Farhang |
Director executivo criativo | James Robinson |
SVP Director of Production | Spring Clinton |
VP Director | Ian Fettinger |
VP Creative Director | Bharat Kumar |
VP Creative Director | Marcelo Ramirez |
Director Strategy | Dane Jensen |
Director assistente criativo | Greg Tatum |
Senior Account Manager | Ron Beach |
Senior Copywriter | Bob Tallman |
Director de arte | Christie Kim |
Director de arte | James Barrett |
Producer Content | Robert Mulligan |
Project Manager | Samantha Nesto |
Studio Production Manager | Richard Difuria |
Executivo de contas | Hallie Murdock |
Agency | Wasserman + Partners Advertising |