Ponle Corazon - "Ana"

Leo Burnett del Peru SA

Leo Burnett del Peru SA Lima, Perú

Prêmios

6811

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Ponle Corazon
País: Perú

Anunciante: Ponle Corazon - Peruvian Children Cancer Foundation

Titulo	Ana
Agência	Leo Burnett del Peru SA
Campanha	Ana
Anunciante	Ponle Corazon - Peruvian Children Cancer Foundation
Marca	Ponle Corazon
Posted	Outubro 2006
Produto	Annual Colletion
Sector Empresarial	Associações de informação e de luta contra doenças
Legenda	Make it happen for real
História	A little girl carves her name on a tree crust. Suddenly, the wind blows her cap and uncovers her bald head, revealing she suffers from cancer. The tree, touched by this sight, waggles its branches, making its leaves fall over the girls head to form what looks like her hair. The little girl hugs the three out of joy and gratefulness.
Filosofia	The Agency proposed a different way of communication. Cartoons were used to show an ideal reality, what, imaginarily, all we wanted to happen when a kid suffer from cancer.
Problema	To sensitize Peruvians donate for the funds collection campaign. Our main challenge was to reach or exceed the collected amount the previous year thanks to the successful campaign Magic.
Resultado	The results of the collection were 40% more vs to the previous year.
Tipo de Mídia	Televisão
Comprimento	54 seconds
Mercado	Perú
Director de arte	Pablo Castillo
Director criativo	Juan Carlos Gómez de la Torre
Redator	Juan Carlos Gómez de la Torre
Editor	Luis Grieve
Realizador	Oliver Hourton
Producer	Silvia Kamisato
Director de fotografia	Stephan Le Parc
Editor	Piero Pineda
Produtor da agência	Daniel Ramirez Gastón
Animation	Diego Velasquez
Executivo de contas	Lorena Bodero
Director de contas	Patricia Kudaka
Executivo de contas	Hernan Velit