Vida Mujer - "A Love Song written by a murderer"

Circus Grey

Circus Grey Lima, Perú

Prêmios

10144

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Vida Mujer
País: Perú

Anunciante: VIDA MUJER NGO

Titulo	A Love Song written by a murderer
Agência	Circus Grey
Campanha	A Love Song Written by a Murderer
Anunciante	VIDA MUJER NGO
Marca	Vida Mujer
Data da primeira Transmissão/Publicação	2017 / 4
Sector Empresarial	Outros
Legenda	Violence against women
História	In the last four years 482 women has been killed by their partners. In most cases a chilling pattern appears: Perpetrators apologize with sweet loving messages. The brief was to do a big action that shows women that is absolutely dangerous to give a second chance to an abuser. The main objective was to start the conversation about this problem and to explain people that behind beautiful words there´s sometimes ugly intentions. Vida Mujer invited Diego Dibos, the most important romantic songwriter of Peru, to participate in this idea. We gave him an apologize letter written by a man before he killed her and Diego created a beautiful romantic song that was a word by word transcription of the letter. It was launched as his new single in the radios, concerts but most importantly in his social media account where he have thousands of fans. When the song became famous and was shared by a lot of people he used all his social media to create a big bang. He told the truth about the song to society and started a nationwide discussion that became huge in the country.
Tipo de Mídia	Relações públicas
Comprimento	137 seconds
Director criativo	Charlie Tolmos
Director criativo	Celso Zelaya
Director criativo	Nicolás Soto
Redator	Gonzalo Aste
Chief Creative Officer	Juan Carlos Gómez de la Torre
Director de arte	Francisco Valenzuela
Director de arte	Giancarlo Rodas
Produtor da agência	Gabriel Cano
Realizador	Antonio Sarria
Assistant Director	Pedro Garcia Zamalloa