El Comercio - "SAP"

Circus Grey

Circus Grey Lima, Perú

5212

Titulo	SAP
Agência	Circus Grey
Campanha	SAP
Anunciante	El Comercio
Marca	El Comercio
Data da primeira Transmissão/Publicação	2015 / 4
Sector Empresarial	Jornais, revistas e livros
História	The main mission of a good newspaper like El Comercio is to cut through the clatter to bring its readers the truth. We wanted to get across this very specific benefit in a TV commercial. To do so we took advantage of Second Audio Program (SAP), a technology that allows for television content to be broadcasted with two audio tracks. We used this feature to create an interactive piece with two alternate audio tracks where the viewer could discover the uncomfortable truth behind a politician’s resignation at the touch of button. The ad was aired nationwide during the nightly news targeting all those younger, urban Peruvians who get most of their news online and are reticent to buy newspapers. The idea was to engage them with a technological feat, which would catch them off-guard in a traditional medium like TV.
Tipo de Mídia	Televisão
Comprimento	119 seconds
Chief Creative Officer	Juan Carlos Gómez de la Torre
Director executivo criativo	Emiliano Gonzalez De Pietri
Redator	Nicolás Soto
Director de arte	Francisco Valenzuela
Director de arte	Carlos Cardenas
Redator	Christian Merino
Produtor da agência	Gabriel Cano
Produtor da agência	Renzo Merket
Director de contas	Roxana Pando
Executivo de contas	Claudia Bellido
Produtora	Tunche Films
Auditivo	Kazoo Audio
Auditivo	Sin Anestesia
Agência de Mídia	Starcom MediaVest Group