Titulo | The Erase Hunger Project |
Agência | Saatchi & Saatchi Wellness |
Campanha | The Erase Hunger Project |
Anunciante | Crossroads Community |
Marca | Crossroads Community Services |
Data da primeira Transmissão/Publicação | 2015 / 11 |
Sector Empresarial | Outros |
Legenda | Help Erase Hunger |
História | In the city that never sleeps and never stops eating, we wanted to help the hungry and the homeless who have somehow found themselves passed by. Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us. As a result, more people in need have been fed. And the community has started to unite around one simple goal. To help erase hunger. |
Filosofia | Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us. |
Problema | In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that. |
Resultado | Over a four-month period, social engagement on Facebook increased 150%. Plus, we saw a 25% increase in people being fed at Crossroad Community. The project started to unite the community to help erase hunger. |
Tipo de Mídia | Viral |
Comprimento | |
Mais Informações | http://www.foryourconsideration.xyz/#/erasehunger |
Chief Creative Officer | Kathy Delaney |
Director criativo | Scott Carlton |
Director criativo | Carolyn Gargano |
Impressão | Linda Ellis |
Illustrator | Gemma O'Brien |
Produtor executivo da agência | Steve Pytko |
TV production assistant | Christopher Burke |
Film Director | Mark Hubatsek |
Film Editor | Dayn Williams |
Art Buyer | Ali Cohen |
TV production assistant | Luke Gargano |