Kathy Delaney
Global CCO at Publicis Health/Saatchi Wellness
New York, Estados Unidos
TituloThe Thrown Out Flag 5
Agência
Campanha The Thrown Out Flag
Anunciante Out Not Down, LGBTQ Youth Resources & Services
Marca Out Not Down
PostedMai 2019
Sector Empresarial Instituições, organizações não governamentais
Legenda All you need is love but a warm place to sleep would be nice too
História The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out.
Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out.
The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics.
In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope.
Tipo de Mídia Televisão e Cinema
Comprimento
Chief Creative Officer
Director criativo

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