Wildlife Conservation Society - "Protect Wildlife. Protect Us."

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, Estados Unidos

2563

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Wildlife Conservation Society
País: Estados Unidos

Anunciante: Wildlife Conservation Society

Titulo	Protect Wildlife. Protect Us.
Agência	Saatchi & Saatchi Wellness
Campanha	Protect Wildlife. Protect Us.
Anunciante	Wildlife Conservation Society
Marca	Wildlife Conservation Society
Data da primeira Transmissão/Publicação	2020 / 10
Sector Empresarial	Conservação do património cultural, parques e fauna
Legenda	Protect wildlife means protecting us.
História	Thought to have been the cause of the unprecedented COVID-19 pandemic, wildlife markets and other wildlife trade for human consumption leaves the human population exposed to the threat of more dangerous diseases—while also leaving wildlife exposed to threats of extinction. So, when we act to protect wildlife, in turn, we are acting to protect ourselves from future deadly diseases. It’s with this premise that we developed a campaign for the Wildlife Conservation Society, WCS, that would lead people to take direct action and reach out to members of congress and urge them to enact policies and federal legislation that aim to ban wildlife trade in the U.S. market as well as putting pressure on the U.N. to pass a resolution to stop commercial wildlife trade (particularly birds and mammals) for human consumption. To most effectively communicate our message we chose to focus on image that has become shorthand for this pandemic, the protective mask. An image every person on the planet now has a personal connection to. By utilizing the mask as a blank canvas we project images of trafficked wildlife directly on top, quickly communicating the connectedness of wildlife for human consumption and their role in this and future pandemics and how protecting one species leads to protecting another, us.
Tipo de Mídia	Interatividade
Comprimento	32 seconds
Mais Informações	https://www.wcs.org/protect-wildlife-protect-us
Chief Creative Officer	Kathy Delaney
EVP Creative Director	Brendan Ward
Director assistente criativo	Danny Noval
Director de arte	Hailey Seiferheld
Copy Supervisor	Delsa Keirnan
VP Account Director	Tiffany Chan
Produtor executivo	Susan Ducey
Director executivo criativo	Vico Sharabani
Produtor executivo	deborah sullivan
VFX Artist	Asaf Yeger
Editor	Michael Elliot