| Titulo | Common |
| Agência |
FRED & FARID
|
| Campanha |
"Only the Brave" - Diesel
|
| Anunciante |
L'Oréal
|
| Marca |
Diesel
|
| Data da primeira Transmissão/Publicação |
2009 / 1
|
| Produto |
Only the Brave
|
| Sector Empresarial | Perfumes
|
| História | The spots are set in a context that is halfway between Fight Club and an epic narrative. They portray the paths of men who show the capacity, that is in fact in each and every one of us, to be himself, to make his own choices, to decide on his own path, and to write his own destiny. Each film is an invitation to listen your heart, to live your ideals, to realize your dreams... |
| Filosofia | The objective was to find a new fragrance language that could be immediately appropriated: the determination, the inner force that lives in each and every one of us when we decide to be the maker of our own life, the writer of our own destiny. It was also necessary for this new fragrance to be totally differentiated from territories already captured and tarnished by competitors. |
| Problema | A new masculine fragrance, "Only The Brave", to attract a wider male target in Diesel's brand portfolio. |
| Tipo de Mídia |
Imprensa e publicações
|
| Director criativo |
Farid Mokart
|
| Redator |
Farid Mokart
|
| Director de arte |
Alphée Ballester
|
| Director de arte |
Laurent Leccia
|
| Director de arte |
Thomas Raillard
|
| Director de arte |
Alexandra Reghioua
|
| Supervisor de conta |
Emmanuel Ferry
|
| Supervisor de conta |
Hélène Camus
|
| Supervisor de conta |
Shirley Sayadi
|
| Supervisor de publicidade |
Steeve Hagege
|
| Supervisor de publicidade |
Wilbert Das
|
| Supervisor de publicidade |
Ladan Lari
|
