Farid Mokart
Chief Creative Officer at FRED & FARID Shanghai
Paris, França
TituloDiesel Jogg Jeans Responsive Lookbook
BriefTo show how well Diesel’s Jogg Jeans move with your body, the brand hired a contortionist and tested the limits of responsive technology. When website visitors manipulate the browser window, the Diesel-clad contortionist expands and contacts within the display window, stretching into full splits as the window enlarges and compressing into a human ball as the window shrinks. All the while looking pretty comfortable in his Jogg Jeans.
Agência
Campanha Diesel Jogg Jeans Responsive Lookbook
Anunciante Diesel
Marca Diesel
Data da primeira Transmissão/Publicação 2016 / 7
Sector Empresarial Vestuário
História FRED & FARID HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEAN MEANWHILE IS ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE BODY ; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW 
Tipo de Mídia E-Commerce
Comprimento
Mais Informações www.dieseljoggjeans.com
Criativo / Direção de arte
Fotógrafo
Produtor da agência
Director de contas
Director de contas
Director de contas
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director criativo
Redator
Director de arte
Produtor
Agency Digital Producer
Agency Digital Producer
Developer
Brand Supervisor
Brand Supervisor
Supervisores da Agência
Supervisores da Agência
Supervisores da Agência

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started