Nicolas Bordas
Vice President at TBWA/EUROPE & DAN EUROPE, President of BEING Worldwide
Boulogne Billancourt, França
TituloAutonomous Car
Agência
Campanha Smart Technology for Smarter Cars
Anunciante Valeo
Marca Valeo
Data da primeira Transmissão/Publicação
Sector Empresarial Automotor
Legenda Smarter Cars Need Smart People.
História The adventures and misadventures of Mr. Le Blanc, a very unorthodox scientist that has some problems to connect with reality. 
Filosofia The campaign wanted to show how Valeo is helping to develop new technology that enables all car brands to be autonomous. But behind Valeo technology there are people that make it possible every day. 
Problema How to show that Valeo uses the best engineers to buiild their product.
Resultado Too early to have a conclusion abou the results
Tipo de Mídia Televisão
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