Nicolas Bordas
Vice President at TBWA/EUROPE & DAN EUROPE, President of BEING Worldwide
Boulogne Billancourt, França
TituloThe Bridge
Titulo (língua original)Le Pont
Agência
Campanha The Bridge
Anunciante Michelin
Marca BFGoodrich
PostedNovembro 2000
Produto BFGoodrich
Sector Empresarial Pneus, acessórios, óleos, gasóleo, gasolina
Legenda Fun Is Not a Straight Line
História A medium wrings a bridge thanks his thoughts strength for a greater pleasure of driving
História (língua original) Un médium tord un pont grâce à la force de ses pensées pour un plus grand plaisir de conduite
Filosofia Taking its source in the product reality (adherence, reactivity and exceptional brake quality), its concept has the value of an adage on life or an individual and valuing philosophy. Its concept has for aim to implicate the target because it induces the freedom, risk and sportivity sense.
Filosofia (língua original) Tout en prenant sa source dans la réalité du produit (qualité d'adhérence, de réactivité et de freinage exceptionnel), ce concept a la valeur d'un adage sur la vie ou d'une philosophie individuelle et valorisante. Ce concept vise à impliquer la cible parce qu'il induit le sens de la liberté, du risque et de la sportivité.
Problema Imposing itself as a brand that shakes up the conventions.
Problema (língua original) S'imposer en Europe comme une marque qui bouscule les conventions
Tipo de Mídia Cinema
Comprimento
Mercado França, Noruega, Reino Unido, Itália
Produtora
Supervisor de publicidade
Supervisor de publicidade
Account Manager
Account Manager
Account Manager
Account Manager
Director criativo
Redator
Director de arte
Realizador
Produtor da agência

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