Nicolas Bordas
Vice President at TBWA/EUROPE & DAN EUROPE, President of BEING Worldwide
Boulogne Billancourt, França
TituloThe Ola
Titulo (língua original)La Ola
Agência
Campanha The Ola - Williams
Anunciante Sara Lee
Marca Williams
PostedDezembro 1999
Produto Stick Deodorant
Produto (língua original) Gamme Sticks Déodorants Williams
Sector Empresarial Desodorizantes
Legenda Loves skin. Hates odours.
Legenda (língua original) Aime la peau. Pas l'odeur.
História The film is a travelling shot of a crowd which starts a wave in a big stadium. The camera follows the people who stands up, raises its arms and they sit down. But suddenly, the seats are empty. A dozen rows with no one. After a few seconds, we see a man, all by himself. He stands up, raises his arms, shouts and then sits down. Then again, we see empty rows with no one seated. After a dozen of them, the crowd is back continuing the wave started before. Need a good deodorant? The packshot of the new Williams deodorant appears.
História (língua original) Lors d'une Ola dans un stade, le travelling montre l'absence de foule autour d'un homme
Filosofia (língua original) Prendre le contre-pied des caricatures d'homme établies par les communications concurrentes (the perfect man / the modern man)
Problema (língua original) Comment replacer dans un contexte décalé et humoristique la notion d'odeur corporelle sans dévaloriser le client Williams
Tipo de Mídia Televisão
Comprimento
Mercado França
Director criativo
Redator
Director de arte
Produtor da agência
Realizador
Produtora
Supervisor de publicidade
Supervisor de publicidade
Supervisor de publicidade
Account Manager
Account Manager
Account Manager
Produtor da agência

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