RPA's Chief Experience Officer, Mike Margolin, weighs in on the great debate on using AI in advertising, and delineates the opportunities that come... ler mais
In the latest of our series spotlighting incredible women in advertising, we had a moment to chat with Fern McCaffrey of RPA on breaking down the... ler mais
Mitchell Gilbert, Associate Media Director, RPA ler mais
We have found it helps the most when we let the data guide us, but to not let it suffocate our creative vision and execution or cause us to lose... ler mais
A one-size-fits-all, or a this-is-how-we’ve-always done it, is antiquated, and frankly a big turn-off compared to the agencies and brands that... ler mais
It’s not enough to identify all of the opportunities — you also have to dig into whether or not they make sense. ler mais
Our dream is to have portfolios filled with examples of how we took a struggling, poorly branded and poorly differentiated brand in a tough... ler mais
We’ve had a pretty strong 2021 already, and I think conditions are strong for it to continue. ler mais
The root of it is trust. We’ve continued to build trust while fighting through the housing crisis as well as during COVID. ler mais
I’ll admit upfront that I’m more of an optimist than the average person and believe there has been a lot of progress made related to diversity and... ler mais