An adaptable content strategy is a must in the dynamic world of communications to maintain brand loyalty. No stranger to employing cross-platform... ler mais
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... ler mais
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. ler mais
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... ler mais
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... ler mais
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a... ler mais
With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way... ler mais
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... ler mais
Stephan Lachmann, Director of Social Media & Content at Havas Germany, fills us in on how the agency creates insightful content through utilizing... ler mais