Insights from Lucky Generals

    Co-op has taken a distinctly different direction with its latest brand campaign to support its membership proposition and the launch of Member Prices, in a move designed to bring a disruptive and playful approach to a busy and competitive advertising environment. The multi-channel campai… ler mais

And it’s all about taking proper tea on holiday “Sun hat check. Suncream check. 10 boxes of Yorkshire Tea? Cheeeeeeeeeeeeck.” This year Lucky Generals and Yorkshire Tea have taken a holiday from Yorkshire to go and do Ibiza “proper” by writing and producing a proper summer dancefloor banger… ler mais

The campaign is being supported by Paul Merson, the ex-Arsenal and England midfielder who has spoken openly about his recovery from gambling harms Lucky Generals has created a striking “crushed billboard” and placed it outside the Emirates Stadium ahead of the final games of the season. The… ler mais

Everyone should have a work experience story, yet 66% of young people leave school without one  Star chef Tom Kerridge, business leader Deborah Meaden, TV presenter Steph McGovern, comedian Guz Khan and ITV political editor Robert Peston. What do they all have in common with each other but … ler mais

  It is a cross-agency collaboration between Lucky Generals, Freuds+, Omnigov, 23red, Flipside and Ipsos following a thorough pitching process GambleAware, the leading charity and strategic commissioner of gambling harm prevention and treatment services across Great Britain, has… ler mais