Insights from Lucky Generals

Lucky Generals is launching a new brand platform for the UK launch of Spain’s number one draught beer¹, Cruzcampo, inviting consumers to ‘Choose to Cruz’, as they capture the spontaneous spirit of Seville and inspire consumers to live in the moment. Cruzcampo is officially the biggest brand… ler mais

…as figures from the first wave of its “Let’s open up about gambling” campaign show that 93% of campaign recognisers claimed to have taken action as a result of the campaign A new GambleAware campaign from Lucky Generals sees a state-of-the-art perspex billboard that slowly fills with smoke… ler mais

TikTok is today launching a new campaign - It Starts on TikTok - which spotlights and celebrates the journeys of discovery starting on the platform every day. In its first work with Lucky Generals, the campaign brings to life the diverse range of places a simple browse on TikTok can lead, f… ler mais

Academy-Award winner shines as “Oblivia Coalmine’, the latex-clad, oil-hungry CEO of a fossil fuel company in latest work by Lucky Generals. In its latest work for Richard Curtis’ Make My Money Matter Campaign, Lucky Generals helps turn Academy-Award winner Olivia Colman into ‘Oblivia Coalm… ler mais

Leading convenience retailer encourages members to give the true Gift of Christmas spirit this year. As other retailers spend millions of pounds in the battle of the Christmas adverts, Co-op is doing things differently and keeping it simple by focusing on the ‘gift of community spirit’ this… ler mais