Insights from Lucky Generals

The initiative, Lucky10Grand is designed to mark both the agency's 10th birthday and its recent winning of the UK's top effectiveness prize - the Grand Effie - for its long-running campaign for Yorkshire Tea.  The fund will be administered by the social enterprise Commercial Break, with who… ler mais

Academy-Award winner shines as “Oblivia Coalmine’, the latex-clad, oil-hungry CEO of a fossil fuel company in latest work by Lucky Generals. In its latest work for Richard Curtis’ Make My Money Matter Campaign, Lucky Generals helps turn Academy-Award winner Olivia Colman into ‘Oblivia Coalm… ler mais

Leading convenience retailer encourages members to give the true Gift of Christmas spirit this year. As other retailers spend millions of pounds in the battle of the Christmas adverts, Co-op is doing things differently and keeping it simple by focusing on the ‘gift of community spirit’ this… ler mais

Lucky Generals has revamped its management line-up with two major internal promotions.  Cressida Holmes-Smith moves up from MD to CEO, reporting into founder Helen Calcraft. She has been with the agency since 2018, joining from BBH where she was a Business Director and Partner on Tesco. At … ler mais

Taylors of Harrogate has been a family-run coffee business for more than 100 years, and if you work for them, you are part of that family: from the lorry drivers to the expert tasters; from the farmers to the vivacious moustachioed man who just can’t help singing about how important family … ler mais