We are a full-service marketing and communications agency offering brands integrated communications, brand strategy, in-house production, digital expertise and branding & design services. Located in the heart of North America’s fourth largest city, Juniper Park\TBWA is a world-class agency that just happens to be headquartered in Toronto.
Our true competitive advantage is our Disruption® methodology. We identify the cultural or market conventions to overturn. We scrutinize the future to determine what could lift the brand higher. And we define a Disruption platform that inspires the way the brand behaves and communicates. Over its 25+ year history as part of the TBWA collective, our agency has continued to evolve the Disruption® methodology to fit the ever-changing needs of our clients. We find new ways to break conventions, innovate in the marketplace, connect with consumers at the speed of culture and deliver unprecedented brand and business results on behalf of our clients.
Achieving positive results requires strong partnerships. Our collaborative client list includes brands such as CIBC, Nissan, Capital Group, GoDaddy, GSK Consumer Healthcare, Intuit, and many more.
We have one of the most talented, diverse creative teams in North America because we believe that great talent is the cornerstone of great creative work. 57% of our agency team is female. This is incredibly rare in our industry. 51% of our team has lived in other parts of the world, including our CCO, Graham Lang, who joined the team from South Africa, and our Managing Director, David Toto, who is from France. We believe that diversity is a uniquely important ingredient when marketing to global citizens, and diverse communities across North America.
Embracing strategy as a core discipline has helped us stand out versus the competition. Our Strategy team consistently carves out the strategic direction for our clients, and our agency’s creative work. Brand Planners, Digital Strategists, Social Strategists, Community Managers and our Data Scientist each play unique and critical roles throughout the campaign process, helping define and articulate opportunities to insert our clients’ brands into modern culture.
Iconic branding that is consistent yet fluid across mediums, big & small, is our visual trademark. This gift to our clients is baked into all our work.
Disruption® is what sets Juniper Park\TBWA and the TBWA collective apart. It’s at the core of everything that we do. It is more than a process; it is a strategic and philosophical approach to communications and ultimately, what defines our culture.
Our Disruption philosophy defines a vision that breaks market conventions to create a new platform for growth. There are 3 key components to this philosophy:
1. Convention: We identify and understand the conventions that impact our clients, whether it’s an adherence to traditional business practices, marketing ideas, or social behaviours and beliefs. To put it simply, what box are you trapped in?
2. Vision: We then work closely with our clients to pinpoint their vision for success. More than simple business objectives, what is our raison d’être, the greater purpose the brand is reaching for?
3. Disruption: The final step is developing the strategy and executions that will disrupt the competitive environment. A heritage of challenging conventions has allowed us to define and articulate some of today’s great brands such as Apple, Nissan and CIBC.
Disruption Live is an organic operating model to proactively execute our Disruption strategy, every day. It puts the audience at the center of everything we do. Instead of a traditional linear process beginning with a brief and ending in creative, Disruption Live is a circular creative process that constantly embraces ideas from data, culture and current events. No matter the industry or category, consumers are bombarded with thousands of information sources vying for their attention: the news cycle, their newsfeed and finally brands, all adding to the clutter.
Backslash is a cultural insight studio within TBWA. Powered by a global culture spotter network, made up of more than 300 TBWA strategists, creatives and content creators from 43 countries around the world, Backslash aims to make clients and the TBWA collective smarter about cultural shifts — or as we call them, “edges” — and what they mean for brands.
TBWA is The Disruption® Company: the cultural engine for the 21st century business.
We are a full-service marketing and communications collective offering brand strategy, integrated communications, search and analytics, digital & interactive and branding & design.
TBWA is ranked as a top 10 worldwide advertising agency and has been recognized by Advertising Age as the “Best International Network of the Decade.”