Titulo | Portraits - Dr. Jozef Straus Portrait |
Agência |
Juniper Park\TBWA
|
Campanha |
Portraits
|
Anunciante |
CIBC
|
Marca |
CIBC Private Wealth Management
|
Data da primeira Transmissão/Publicação |
2017 / 5
|
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa
|
Legenda | Artists capture the real you. So do we. |
História | CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print. |
Tipo de Mídia |
Publicidade em revistas
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