| Titulo | BUD-Meal Slot Machine |
| Agência | Serviceplan China Shanghai |
| Campanha | BUD-Meal Slot Machine |
| Anunciante | AB Inbev |
| Marca | Budweiser |
| Data da primeira Transmissão/Publicação | 2020 / 9 |
| Sector Empresarial | Cervejas, sidras |
| História | For Serviceplan Shanghai’s first campaign for Budweiser they created "BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store. Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Global Executive Creative Director | Jason Romeyko |
| Management Director | Bernard Wong |
| Chief Creative Officer | Kan Wing Ho |
| Director assistente criativo | Yifan Wang |
| Director assistente criativo | Social Media Group Head |
| Director de arte | Magical Zhao |
| Director de arte | Jason Liu |
| Director de arte | Charlie Wang |
| Redator | Lisa Liu |
| Redator | Cole Yao |
| Redator | Mao Shanshan |
| Planeador | Moritz Sanner |
| Diretor dos Negócios | Erin Li |
| Director de contas | Stella Shi |
| Executivo de contas | Freya Lai |
| Produtora | NCKCHN Design |