Serviceplan Group Insights

Serviceplan Innovation and Dot Incorporation continue their innovative collaboration with the Dot Go app, a community-driven platform that recognises objects and connects these to specific actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily task… ler mais

The continuation of this fruitful partnership promises to tap into new audiences in the Middle East region during the auto transformation. ler mais

Serviceplan’s global CCO Alexander Schill reflects on the group’s 50th anniversary. ler mais

This Christmas, PENNY is inviting adults to revisit their childhood. Christoph Everke, Creative Managing Director of Serviceplan Campaign gave us some insight about the campaign. ler mais

Climate concerns, the shift to electric, sharing versus owning – all of these are impacting the way car brands communicate. We spoke to some of those who are driving the change. ler mais

Serviceplan Group teamed up with Hakuhodo Inc and Unlimited Group for a seminar at Cannes Lions International Festival of Creativity in June titled: “Let’s Talk More about Humans: This Pathetic but Lovable Creature”. ler mais

Serviceplan Public Opinion and Mediaplus Berlin developed ‘Germany Works’: an integrated global campaign for Germany Trade & Invest (GTAI) – the foreign trade and inward investment agency of the Federal Republic of Germany – to promote Germany as a business location. ler mais

Serviceplan Group celebrates 2 placements in the top 5 Innovation Agency of Year ranking of the Cannes Lions ler mais

Alex Schill, Global CCO and Markus Noder, Managing Director of Serviceplan Group sat down with Mark Tungate to talk about the internationalization of the group for the last 5 years, the new House of Communication in New York or the latest creative projects... ler mais

L'e-commerce se transforme avec les réseaux sociaux ler mais