News from the agency Serviceplan Group

The three independent agency groups - Serviceplan, Hakuhodo und Unlimited – have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. This unprecedented cooperation is designed to offer existing clients and prospects a g… ler mais

The first study of its kind demonstrating the qualitative impact of TV, YouTube, and Facebook video media – both separately and combined Key findings Video advertising is the driver for all indicators relating to advertising effectiveness, in particular advertising recall and spontaneous … ler mais

Just in time for the beginning of the year, when many people make New Year’s resolutions to be more healthy, PENNY and Serviceplan are launching a campaign with the entertainer NENA for their own brand "Naturgut". Under the motto "Naturally for everyone", the integrated campaign is intended … ler mais

An animated Christmas film created by Serviceplan campaign for German supermarket chain PENNY to emphasise the importance of love in overcoming adversity, has struck a chord with German consumers with more than 14.95 million views on YouTube.  ‘Christmas Doesn’t Need Much, Only Love” is the … ler mais

Sadly, an annually recurring theme during the festive season is abandoned pets after Christmas. Pets given as a Christmas present often end up on the streets after 24 December. The animal rights organisation PETA Deutschland e.V. collaborated with Serviceplan Campaign International on the ap… ler mais