TituloWe Hold The Mirror Up To This World
Agência
Campanha New Spiegel Online
Anunciante Der Spiegel Verlag
Marca Spiegel Online
Data da primeira Transmissão/Publicação
Sector Empresarial Imprensa, meios de comunicação e informação online
Filosofia The focus of the creative implementation is to take up topics of current affairs and to look at them from different perspectives
Problema The new brand communication follows the SPIEGEL DNA: like no other German media brand, DER SPIEGEL stands for independent investigative journalism. It enables its readers to look behind the façade of the superficial news world, provides background information and classifies. Thus, it holds up a mirror to society and confronts the leaders of this world with their actions. In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually.
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