TituloWhatsGerman
Agência
Campanha WhatsGerman
Anunciante Plan.Net Group
Marca Plan.Net Group
PostedSetembro 2017
Sector Empresarial Serviços domésticos e públicos
História In 2015, over 1.3 million refugees came to Germany. Their luggage: just hope - and their smartphone. They use it to plan their escape, to navigate and to stay in touch with family and friends. After arriving, they face their next challenge: How to make it in this new life – without speaking the language? We help them with WhatsGerman, the first German course via WhatsApp. How it works: Everyone who subscribes for free for one of the three courses (The Alphabet, Daily Life, Basic Grammar) on whatsgerman.de gets one lesson per day – sent via WhatsApp. The lessons consist of one text- and one video-message, to ease listening comprehension. They were developed along with a German teacher and a Syrian native speaker. The lessons are available in Englisch and Arabic in order to reach more than half of the refugees coming to Germany. The initiative was launched on 12.14.2015 and currently has more than 80,000 subscribers.
Tipo de Mídia Interatividade
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