| História | A prove of freshness for METRO’s fish: THE DAILY CATCH. A new old packaging idea. The most established way to show up-to-dateness, the daily newspaper, also happens to be the traditional way to wrap fish. Partner fishermen ship freshly caught fish together with the latest issues of their local newspaper to METRO stores all over Europe. In the store, the fish is then wrapped in a page of this newspaper. A sticker highlights the date of the catch. Voilà: one of the most traditional packagings turned into a proof of freshness. |