POPAGANDA Music Festival - "The single release"

Saatchi & Saatchi

Saatchi & Saatchi Stockholm, Suécia

3198

Titulo	The single release
Brief	Popaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign.
Agência	Saatchi & Saatchi
Campanha	The single release
Anunciante	POPAGANDA / LUGER INC.
Marca	POPAGANDA Music Festival
Posted	Novembro 2016
Sector Empresarial	Feiras, eventos e festivais
História	Through the years, Popaganda Music Festival has done several campaigns in social media, engaging the fans. This year we took the engagement one step further and let the fans release the artist line up themselves.
Director criativo	Gustav Egerstedt
Director de arte	Gustav Egerstedt
Redator	Katja Janford
Director de arte	Erik Hiort af Ornäs
Designer gráfico	Gustav Dejert
Account Manager	Louise Persson