| Titulo | The new national jersey |
| Agência | King |
| Campanha | The new national jersey |
| Anunciante | ICA |
| Marca | ICA |
| Posted | Novembro 2018 |
| Sector Empresarial | Drogarias, lojas especializadas |
| História | On the back of the players:Celery sticksPizza with kebabPotato saladHeader and body copyProud sponsor to this year’s football championshipWe have great prices on everything you may need to enjoy the matches this summer. Welcome to ICA – sponsor to the Swedish national football team.Explanation:Sweden’s biggest chain food store ICA is a sponsor of the Swedish national football team. During this year’s World Cup they had great prices on products people could eat while watching the games. This print was a way of showing both things. |
| Tipo de Mídia | Poster |
| Supervisor de conta | Sunit Mehrotra |
| Director criativo | Frank Hollingworth |
| Project Manager | Peter Preisler |
| Production Manager | Anna Sjöberg |
| Director de arte | Emelie Jinhee Johnsson |
| Redator | Christoffer Dymling |
| Digital Director | Johan Tesch |
| Designer gráfico | Calle Cassel |
| Fotógrafo | Eva Edsjö |
| Marketing Manager | Mats Liedholm |
| Campaign Manager | Peter L Svensson |
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