Pooja Shetty

I manage 70 mn usd portfolio in my current role.

Group Product Marketing Manager - Nihar Shanti Hair Oil Oct 2023 - Present
Group Product Marketing Manager - Saffola Oils & MasterbrandGroup Jul 2023 - Oct 2023
Brand Manager Saffola Oils & Masterbrand Jun 2021 - Jun 2023
 Responsible for developing the brand strategy and delivering the annual marketing & business plan for the brand
 Worked with creative and digital agencies to shape and deliver marketing collaterals for multiple IMC campaigns with above benchmark results
 Developed the content strategy and calendar for digital – Always-On Strategy executed on PR, Blogs and Social Media
 Designed the Visual Identity System for all brands under the Saffola masterbrand to ensure cohesion & adherence to masterbrand design & equity
 Awarded CMO awards for performance in digital quotient (Digital brand health parameters) in foods category
 Awarded CMO awards for successfully executing the World Heart Day campaign by employing 100+ influencers - Reach 3Mn+, ROI 80%

 Scaled business to 6X in 4 months with $ 0.5mn revenue for Nov’19
 Analysed data, designed and executed solutions to improve conversion from 19% to 29%
 Increased average room nights/booking from 2.2 to 3, through incentivising long stays
 Improved Search engine ads channel conversion from 8% to 19%
 Improved training, hiring and quality process to ensure agent performance
 Recognised by OYO for business performance

 Owner of brand, designed, developed, & executed marketing collaterals with a team of 6
 Analysed & Optimised Amazon marketing campaigns resulting in growth of 245% vs July 2018
 Conducted Experiential Workshops across 40 Top schools across cities reaching out to 18k students
 4X Top of mind awareness on Amazon post school workshops
 Launched Retailer Relationship program “Bandhan” with Scholarship for their children

Area Operations and Marketing Manager Feb 2016 - Dec 2018
 Led Successful Marketing Activations in Festivals and Colleges like Durga Puja and Sampling Initiatives with more than 20% incidence
 Created and executed a juice focus plan resulting in share gain of 9 pts across Gurgaon
 Launched multiple new brands, working on volume and execution plan across 3 bottlers
 Working with zonal leadership of largest bottling partners (21% of India business) to drive strategic regional priorities
 Led rollout of Thums Up’s IPL association with Gujarat Team through a 360” engagement program
 Designed category recruitment programs for sampling to college teens using GIFs and VR Games