Santé Publique France - "A letter to myself "

DENTSU CREATIVE

DENTSU CREATIVE Paris, França

977

Titulo	A letter to myself
Agência	DENTSU CREATIVE
Campanha	A letter to myself
Anunciante	Santé Publique France
Marca	Santé Publique France
Data da primeira Transmissão/Publicação	2021 / 12
Sector Empresarial	Segurança pública, saúde e higiene
História	In the 80’s, a positive HIV test meant the end of your life. Thanks to treatments available today, a person who is HIV-positive can live a full and healthy life without transmitting the virus. But people’s perceptions still haven’t evolved, causing everyday discrimination and reluctance to get tested. Letter To Myself is a film that aimed to change perceptions, by following Nicolas, Andréa and Christine going back in time to the day they found out they were infected, so they could tell their younger selves how vibrant their lives would become. They were invited to write a letter to themselves and read it in front of a camera. To make it an immersive experience, an image of their younger self was projected and animated with the use of AI.
Tipo de Mídia	Viral
Comprimento	220 seconds
Managing Diretor	Cécile Bitoun
Director criativo	Emmanuel Bougneres
Redator	Damien Lebreuilly
Director de arte	Allan Huon
Director de contas	Daniel Dasse
Project Manager	Élodie Roblin
Planeador estratégico	Marion Mondoloni