Durex - "ANAL SEX"

DENTSU CREATIVE

DENTSU CREATIVE Paris, França

506

Titulo	ANAL SEX
Brief	Durex breaks down the myths of sexuality for 15-21 years old that no longer use condoms for their first sexual encounters.Co-created with influencer Romy, the campaign is presented as a filmed social experiment, where participant, members of Romy’s community, must answer raw questions about their sexuality and first times.Film series made of 4 episodes, the program provides answers to questions young people have about sex and its practices by collecting authentic, uninhibited testimonial. The 4 episodes discuss topics like vaginal penetration, oral sex, anal sex and masturbation. Influencer Romy brings her own perspective, in an educational, playful and of course, inclusive way.
Agência	DENTSU CREATIVE
Campanha	Sex for Real
Anunciante	Reckitt Benckiser
Marca	Durex
Posted	Novembro 2022
Sector Empresarial	Instituições, organizações não governamentais
História	Durex is a condom brand of the Anglo-Dutch group Reckitt Benckiser.The Durex brand name comes from a marketing concept that presents three main qualities that a condom should have: DUrability, REliability and EXcellence.
Tipo de Mídia	Viral
Director de arte	Emmanuel Bougneres