Manola Blanco

- Leader of multidisciplinary teams, fostering a collaborative and productive environment, promoting the creation of a strong and cohesive team.

- Guided the process of building brands from scratch, identifying brand personality and territory using conceptual maps and archetypes, resulting in the establishment of a solid brand leader.

- Conceptualized and developed platforms with a focus on growth and strategic goal attainment, enabling brands to successfully achieve their objectives.

- Led strategic workshops in collaboration with clients to identify and achieve key performance indicators (KPIs), ensuring alignment of objectives and strategies.

- Utilized industry-leading research tools such as WGSN, KANTAR, and KARMA to conduct in-depth analyses and gain relevant insights into various categories.

- Specialized in understanding the roles of each social media platform, optimizing brand messaging according to the target audience and specific platform.

- Generated segmented messages based on target audience data, maximizing efficiency in lead generation and management.

- Collaborated with renowned brands such as Taco Bell, Bantrab, Tecniscan, Licores de Guatemala, among others, successfully achieving established objectives at both creative and managerial levels.

- Actively participated in trainings conducted by industry leaders such as Cannes Lions, focusing on relevant topics such as storytelling and the use of emotions in marketing, also leveraging years of experience to teach my team and enhance their creative and strategic capabilities.

- Worked closely with leaders of other teams to achieve comprehensive objective fulfillment.

Throughout my tenure at Ogilvy, I had the privilege of participating in campaigns that have made a significant mark in the advertising industry. Notable among these is my contribution to the launch of RICONTODO by Malher, a campaign that became a benchmark in the industry. Additionally, I had the honor of being part of Ogilvy Worldwide's HOT HOUSE, a platform that brings together creatives from across the region to explore new ideas and territories in the advertising world.

Another career highlight with Ogilvy was spearheading the commemorative campaign for the 80th anniversary of the iconic SHELL gas station, where we executed world-class productions that left a lasting impression on the audience. Furthermore, I actively participated in the process of localizing Coca-Cola materials for our country, adapting the message of one of the most recognized brands to the local reality.

Having the privilege of leading creative and graphic teams, I was able to put into practice my leadership skills and passion for inspiring others towards excellence.

BRANDS:

Coca-Cola
Shell
MALHER
Pio Lindo
Kingo Energy
Guatemala.com
Chamber of Industry of Guatemala
FUNDESA
Kelloggs
Panamerican University
TEDx

Throughout my tenure as the team leader for AMBEV Regional, I had the privilege of overseeing renowned brands such as BRAHVA, CERVEZA MODELO, CORONA, BUSH LIGHT, STELLA ARTOIS, among others. My role involved guiding these brands towards achieving their objectives in each country where they operated.

In my constant pursuit of professional growth, I have always sought to expand my capabilities beyond the graphic realm, also focusing on creative and strategic development.

This dedication has allowed me to become a well-rounded professional, capable of addressing market challenges effectively and with strategic vision.

In my professional journey at Sia Interactive, a prominent company based in Argentina specialized in consumer experience through technology, I faced one of the greatest challenges of my career. Leading a small team, we efficiently maximized a budget of 5 million quetzales to carry out an unprecedented project.

Over the course of three days, we provided all Guatemalans with the opportunity to experience the excitement of the World Cup up close. From batucada shows to three main stages, along with interactive digital experiences, we coordinated every logistical detail to set up the event in one of the largest halls at the Parque de la Industria.

Additionally, we handled the warm welcome and organization at the airport for the World Cup team, as well as an exclusive dinner with Guatemalan opinion leaders at the National Palace of the Republic. We worked closely with FIFA to ensure the proper accommodations and security for the most prestigious trophy in football, as well as in creating 3D spaces for FIFA and Coca-Cola approval.

This collective effort resulted in one of the most successful and innovative Trophy Tours in the region, thus solidifying our commitment to excellence and creativity in every project we undertake.