Dmytro Lynnyk

Dmytro Lynnyk

Co-Founder at Linnikov.agency
Dallas, Estados Unidos

Sumário

I am a creative director at Branding agency Linnikov, where I lead and manage multidisciplinary teams to craft solutions for clients through conceptual designs rooted in strategy and rationale derived from key business and user needs. I have 19+ years of experience in branding and designing solutions for B2B and B2C clients across more than 60 countries worldwide, with a deep knowledge and understanding of the audience’s mentality and the market’s characteristics.

My core competencies include spearheading and managing content strategy, developing internal marketing campaigns, analyzing brand tracking and market trends, improving the design of Breakthrough Brands report, guiding creative teams, creating and presenting ideas, and collaborating with leadership and hiring. I am also a mentor and talent grower, a laureate and winner of multiple international competitions in branding and design, a judge of international competitions, and a speaker at many conferences, congresses, and seminars. My mission is to address business goals and companies’ growth with effective solutions that cut through ambiguity and drive a culture of optimism and opportunity. I am fluent in Adobe Creative Suite, 3D, and other creative and business management tools and software, and I possess a bachelor’s degree in Brand Design and Strategy.

Skills
Línguas
  • Inglês - Pro

Positions

Creative director Linnikov.agency
Dallas
Estados Unidos
February 2018 - Present (6 anos 2 meses)
• Leading and managing multidisciplinary teams to craft solutions for clients through conceptual designs rooting in strategy and rationale derived from key business and user needs.
• Spearheading and managing content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Developing internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies. Cutting through ambiguity to inform effective solutions.
• Analyzing brand tracking, market trends, consumer need, and the competitive landscape.
• Improving the Linnikov brand through design awards, competition judging, and speaking engagements.

Educação

Bachelor's degree, Brand design

September 2014 - October 2016 (2 anos 1 mês)
The Higher School of Branding is a unique educational project for professional training of specialists in three main specialties in the branding industry: - Brand Strategy - Brand Design - Brand Management Advantages of the school: - Relevant education with the support of the industry's top specialists. - A master's degree diploma of the state standard and a certificate from the ABKR (Association of Branding Companies of Russia). - A unique cross-disciplinary educational program that enhances students' competence in related specialties and teaches them to create brands in teams; - Designing relevant cases, public defenses, real experience. - Advanced facilities of the Institute of Business and Design, support from author's schools, business partners, sponsors; - Availability of a remote education system. Mission of the Higher School of Branding: - To unite the strategic, managerial, and creative components of branding. - To raise the level of professional education in the industry.

Associações pro

Real Time Academy

Club member
August 2022 - Present (1 ano 8 meses)
Comprised of leaders in technology, journalism, business and culture, the Real Time Academy of Short Form Arts & Sciences plays a vital role in recognizing the top content creators, influencers and organizations on social media. The Academy is responsible for shaping the criteria and rules of the Shorty Awards and for selecting winners and honorees.

The Academy of Interactive & Digital Arts

member
April 2022 - Present (2 anos)
The Academy of Interactive & Visual Arts is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

Art Directors Club of Europe

Club member
February 2022 - Present (2 anos 2 meses)
Art Directors Club of Europe - The gateway to Europe's creative community. Education, ADCE Festival, International Design and Advertising Awards.

ADC UA

Club member
February 2022 - Present (2 anos 2 meses)
The ADC*UA Club is a meeting place for leading Ukrainian art directors, creative directors, and designers. The ADC*UA Club was founded in 2009 and is a local representative of the European creators' club ADC EUROPE, showcasing the main trends and ideas of the creative community from around the world and uniting the best creative directors, designers, and art directors of Europe.

All-Ukrainian advertising coalition

Club member
January 2022 - Present (2 anos 3 meses)
The All-Ukrainian Advertising Coalition is the largest public association of the advertising industry in Ukraine, operating for 25 years in the country's market. The membership of the All-Ukrainian Advertising Coalition includes over 130 collective members working in the advertising market. These are the leaders and most active players in the advertising and communication market, including top communication, media, digital, marketing, and PR agencies, media and research companies, industry public associations, industrial committees, and advertisers.

Other professional activities

INT.design

Awards Jury Member
January 2024 - Present (3 meses)

International Design Awards, IDA

Awards Jury Member
May 2022 - Present (1 ano 11 meses)

Eyes & Ears of Europe

Awards Jury Member
February 2022 - Present (2 anos 2 meses)

Horizon Interactive Awards

Awards Jury Member
January 2022 - Present (2 anos 3 meses)

Academy of Interactive & Visual Arts

Awards Jury Member

Shorty Awards

Awards Jury Member

PHNX 2024

Awards Jury Member

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