Fernando Guerra Lima

I am a soccer player and fixie rider, left footed for soccer but right handed to write. Lettering & Handwriting lover and with high hopes of someday having a shelter for street dogs.

Tribal 121 was my first job, doing projects for BAT and Movistar doing direct marketing. It was a good experience, because direct marketing allows you to be more specific with creative execution. I created mailings with dies, flyers with smells, pop-ups and various pieces that fit any order.
After almost 2 years, I joined what was my first 100% creative advertising agency: JWT.
Managing accounts for brands such as D'onofrio, Corona, Interbank, Laive, Ford. At JWT I had the opportunity to work with very talented people and the luck to win my first international awards such as Cannes Lions, FIAP and Ojo de Iberoamérica.

After some short time in Fahrenheit DDB and McCann I arrived at VML, the agency where I currently work, and I have been collaborating with the creative team that, for 4 years, has managed the Alicorp account, both in Peru and Bolivia and Ecuador. Alicorp is the largest consumer goods company in the country.
Through all this time, I have managed to get several creative recognitions for the brand, such as the first shortlist in Cannes Lions in the first participation of its history with the campaign The Prevention Formula, as well as achieving positive business results such as the campaign for White Flower paneton called "I don’t like White Flower", which broke sales records and displaced its biggest competitor.
In VML I have also done work for La Liga Contra el Cáncer, being part of the campaign that has collected the most money in its history and that had two shortlists in Cannes Lions, in addition to recognition in One Show, MadStars, Ojo de Iberoamérica, FIAP, PHNX and more.

I have had the opportunity to be a Jury at New York Festivals and be recognized internally two years consecutively with the award for best creative VML Peru.
I am an ad freak. Always I try to have fun in the idea creation process. I think that is the best way to live.

And I strongly believe that everything is posible with a good idea.