Kit kat - "The Day Advertising Had A Break"

J. Walter Thompson Colombia

J. Walter Thompson Colombia Bogotá, Colômbia

6952

Titulo	The Day Advertising Had A Break
Agência	J. Walter Thompson Colombia
Campanha	The Day Advertising Had A Break
Anunciante	Nestlé
Marca	Kit kat
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Barras doces
História	J. Walter Thompson Colombia found a powerful vehicle to convey Kit Kat's concept "have a break": advertising itself. And the truth is that there are people who never take breaks: the models in other brands’ billboards. This gave the agency the idea to negotiate with some of the most famous brands in the country to let them give their models a break. For the execution J. Walter Thompson got in contact with the original models and photographers of each billboard to remake the exact same ad. Just with one simple difference: the models were all taking a break with a Kit Kat bar. Next to the billboard, a dispenser with Kit Kat read: "Like the model in this billboard, you too can have a break. Take one.”
Tipo de Mídia	Cartaz
Comprimento	120 seconds
Deputy Executive Creative Director	Rodolfo Borrell
Director assistente criativo	Andrés Norato
Director assistente criativo	Claudia Murillo
Director criativo	Jaime Perea
Director de arte	Nicolas Acosta
Client Services Director	Antonio Abello
Director de contas	Lisseth Trejos
Director de publicidade	Juan David Rico
Director de publicidade	Carlos Madriñan
Director de publicidade	Andres Trochez
Director de publicidade	Maria Clemencia Espinosa