| História | This is the story of a father and his car, but not just any car, but an incredible SUV. This father has a space fanatic child, a little astronaut who loves the stars, the galaxies, the constellations. On board his new Exeed, the father and his astronaut child will have an incredible adventure. Launching the brand in the Chilean market through a television and online film piece that would break with the traditional batch and provide a positive and modern message about this new generation of cars. A campaign was worked mainly with audiovisual ads on TV and online media to reach an audience with a high economic level, but also a very traditional thinking, with a powerful message from a new generation. After 3 weeks on sale to the public, more than 280 units of the top of the line, Exeed VX, model were sold for approximately $40,000 USD. This piece has a very powerful message in the new gender context in the world. In which any child, whether female or male, can dream of reaching their goals. |