| História | Synopsis;There are more than 1.3 billion people around the world that live in the dark, without access to electricity, making them the poorest people on earth. These people live in some of the most remote locations of the planet, making it impossible for the traditional energy companies to reach them. Ironically enough, even as solar power is becoming more and more affordable, this 17% of the world’s population pays for the most expensive energy substitutes (candles/kerosene/diesel), which are not only expensive, but are also dangerous and significantly limit their development.;If the sun shines for all of us, why can´t we all benefit from it?;Strategy;The strategy consisted of making clean energy accessible to the most remote marginalized people in the world.;Kingo´s technology and service model allows users to purchase electricity without the need to buy or maintain equipment, and at half the cost of current options. Much like buying a candle, Kingo sells prepaid energy at any corner store, delivering it through unique codes that only match the Kingo system. This technology does not need Internet connectivity, allowing it to reach the most marginalized populations.;Once the product had been introduced to market, we turned to one of the most relevant environmental activists in the world, Leonardo DiCaprio, who besides investing in the company, also became a Brand Ambassador. The strategy was designed to revolve around this powerful influencer, seeking to leverage his relevance on sustainability matters, as well as his popularity as an international celebrity in order to increase Kingo´s awareness globally.;Relevancy;The 1.3 billion people in the world that do not have access to electricity, have not yet experienced what most of us take for granted. Turning a light on allows people to study at night, to open the fridge and drink a cold beverage or to charge a cell phone and communicate with the world.;Through Kingo´s innovative technology and service model, its users not only have a brand experience, but an experience with a world they have not known before. Kingo is a lot more than a brand activation, it’s a life activation.;Outcome;Kingo has experienced dramatic growth in the last months, increasing sales in 118% and Website/Facebook followers in 320%, while reducing the amount of Carbon emissions by 32.2M tones.;Through the traction generated to date, Kingo has raised capital from the largest utility in the world (Engie), the largest utility in LatAm, and two of the largest banks in Europe. Kingo has been invited to participate in Xprize, a high-profile competition that seeks radical breakthroughs to some of humanity´s biggest challenges. More importantly, Kingo has created a scalable global solution to positively impact climate change and improve the future of planet earth.;Kingo´s innovative technology and service model attracted one of the most relevant environmental activists in the world, Leonardo DiCaprio. Being featured in more than 50 media outlets worldwide, including Mashable and Fast Company, has allowed Kingo to reach +200M people, as well as to obtain +$1.5M in AdValue.;Execution;The initial product pilot tests were performed in Guatemala, identifying improvement opportunities in both software and hardware. Once these improvements had been made, and international roll-out took place, to countries such as Guatemala, South Africa and Colombia.;In order to increase awareness in a cost- effective way, once Leonardo DiCaprio had been confirmed as an investor and through his role as Brand Ambassador, he publicly announced his involvement in Kingo through his Facebook and Twitter profiles, with an estimated 18M followers each.;Kingo´s innovative technology and service model is allowing it to pioneer the fight against energy poverty and to empower the future of many marginalized communities, while creating the largest clean energy user base in history.;Campaign Description;Introducing Kingo: an innovation that is unlocking access to solar energy worldwide.;Kingo´s innovative technology and service model allows users to purchase electricity without the need to buy or maintain the solar equipment, and at half the cost of candles or kerosene. Much like buying a candle, Kingo sells prepaid energy at any corner store through unique codes that release the energy once the code is entered in the unit installed at home. This technology does not need Internet connectivity, allowing it to reach the most marginalized populations, including those who lack access to both electricity and cell phone coverage (50% of the population off-grid).;It’s the combination of Kingo’s software, hardware and commercial innovation, that is allowing it to pioneer the fight against energy poverty and to empower the future of many marginalized communities, while creating the largest clean energy user base in history. |