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India Fizer Publications

Havas Consumer Health Germany: Better Knowledge Means Better Health

01 May 2024
Havas Consumer Health Germany: Better Knowledge Means Better Health
Havas recently launched Havas Consumer Health (HCH), a consumer health unit which specializes in over the counter (OTC) health and wellness brands.

Luca Tapognani, Ogilvy Italy: "Adopting a thorough and integrated approach to sustainability has shifted to imperative."

29 April 2024
Luca Tapognani, Ogilvy Italy: "Adopting a thorough and integrated approach to sustainability has shifted to imperative."
Luca Tapognani, Head of Strategy & Consulting at Ogilvy Italy, speaks on utilizing these bonds that are already in place with the audience to drive positive impact, and being transparent about a brand's commitment to sustainability.

TBWA is on a mission to influence people's lives for the better

25 April 2024
TBWA is on a mission to influence people's lives for the better
We had a chance to chat with Santiago Cuesta, Executive Creative Director at TBWA\RAAD, on using creativity to create a more sustainable world.

Dana Arnett, VSA Partners: "At our best, the stories we create aren’t just memorable; they are influential."

24 April 2024
Dana Arnett, VSA Partners: "At our best, the stories we create aren’t just memorable; they are influential."
An experienced leader in design and policymaking, Dana Arnett of VSA Partners chats with us about opportunities for agencies to aid clients in their sustainability practices.

Concha Santiago, Ogilvy Madrid: "Advertising agencies need to help brands create value, not just avoid harm."

23 April 2024
Concha Santiago, Ogilvy Madrid: "Advertising agencies need to help brands create value, not just avoid harm."
Concha Santiago, Head of Strategy at Ogilvy Madrid, shares her views on the role of advertising in climate change and its power to bring positive and meaningful change.

Making the world greener, one campaign at a time

22 April 2024
Making the world greener, one campaign at a time
We have partnered with social good non-profit ACT Responsible this Earth Day to highlight campaigns that are working to make our world better through raising awareness and enacting action.

Kimberlee Wells, Sustain by TBWA: "Sustainability needs to start with real action not ads."

22 April 2024
Kimberlee Wells, Sustain by TBWA: "Sustainability needs to start with real action not ads."
Kimberlee Wells, Global Practice Lead at Sustain by TBWA and CEO at TBWA\Melbourne, speaks on using education and creativity to bring about impactful change.

GMR Marketing makes a commitment to environmental protection through creativity

18 April 2024
GMR Marketing makes a commitment to environmental protection through creativity
Fran Sutter, GMR's Vice President of Client Services, speaks on making the eco-conscious journey accessible through realistic and authentic integration. The key is to just get started.

On the road to better sustainable practices, every little initiative can help

17 April 2024
On the road to better sustainable practices, every little initiative can help
RAPP's Strategy Director, Chloe Farzulla, delineates the agency's strategy to advising clients on eco-conscious work.

Pooja Dindigal, DEPT: "Our commitment to sustainability isn't just a checkbox—it's deeply ingrained in everything we do."

15 April 2024
Pooja Dindigal, DEPT: "Our commitment to sustainability isn't just a checkbox—it's deeply ingrained in everything we do."
Catching up with Pooja Dindigal, the Global Head of Impact at certified B-corp DEPT, she proves that by working together, the advertising industry can drive meaningful change toward better environmental habits.

Ogilvy is creating a better future for our our people, planet, and communities through creativity

10 April 2024
Ogilvy is creating a better future for our our people, planet, and communities through creativity
A pioneer who loves to explore new strategic frontiers, Carol Stickler of Ogilvy New York advises businesses on the many ways to unlock growth from sustainability.

Lori Martin, INNOCEAN USA: "Hire, promote, motivate and continually reassess your teams."

08 April 2024
Lori Martin, INNOCEAN USA: "Hire, promote, motivate and continually reassess your teams."
We had the chance to chat with Lori Martin of INNOCEAN USA about being a role model for young women hoping to get a seat at the table.

Cressida Holmes-Smith, Lucky Generals: "Women don’t need to pretend to be something we’re not, because we’re amazing at what we do and who we are."

05 April 2024
Cressida Holmes-Smith, Lucky Generals: "Women don’t need to pretend to be something we’re not, because we’re amazing at what we do and who we are."
Cressida Holmes-Smith, the highly creative CEO of Lucky Generals, fosters an inclusive, empathy-driven workplace that empowers women at all stages of their career to show up authentically and proudly.

Rosie Holden, Havas Play UK: "Be seen and be heard in your organization to keep the agenda moving forward."

05 April 2024
Rosie Holden, Havas Play UK: "Be seen and be heard in your organization to keep the agenda moving forward."
We had the opportunity to sit down with Havas Play UK's CEO, Rosie Holden, weighs in on the ways we can continue to make positive change to the industry.

VSA's CEO Anne-Marie Rosser leads with empathy, humor and accountability

04 April 2024
VSA's CEO Anne-Marie Rosser leads with empathy, humor and accountability
Anne-Marie Rosser's strong critical-thinking and communications skills help motivate teams toward solutions that combine business relevance with superlative creative execution.

Make space to listen, connect, and celebrate women in the industry

03 April 2024
Make space to listen, connect, and celebrate women in the industry
RAPP’s SVP Head of Talent, Dawn Serra, weighs in on making the industry more inclusive through community building, mentoring, and providing support and flexibility.

Emily Garvey, Zulu Alpha Kilo NY: "There is a resilience in being a woman in advertising."

02 April 2024
Emily Garvey, Zulu Alpha Kilo NY: "There is a resilience in being a woman in advertising."
Utilizing her experience as a woman in the industry, Emily Garvey of Zulu Alpha Kilo NY speaks on recognizing and tearing down unconscious stigmas to create a more equal workplace for everyone.

Lisa Bright, Ogilvy California: "Make sure all of our voices are heard."

01 April 2024
Lisa Bright, Ogilvy California: "Make sure all of our voices are heard."
Lisa Bright, Global Chief Creative Officer, Ogilvy PR and Chief Creative Officer at Ogilvy California, shares her insight on championing women, of all stages, in the workplace to drive the future of marketing and advertising to truly impact culture.

Alison Clark, Marcus Thomas LLC: "It’s important to pay it forward."

01 April 2024
Alison Clark, Marcus Thomas LLC: "It’s important to pay it forward."
Alison Clark's relentless curiosity and drive for thinking outside the lines is what inspires her teams to do their best work.

Yvie Balbuena, TBWA\RAAD: "Leading by example paves the way for younger women to break into the industry."

29 March 2024
Yvie Balbuena, TBWA\RAAD: "Leading by example paves the way for younger women to break into the industry."
Utilizing her passion for people, Yvie Balbuena of TBWA\RAAD shares insights for supporting women in the industry and bridging the gap between generations.

Anita Osborne, Amplify: "The core to all of our content is our audience."

28 March 2024
Anita Osborne, Amplify: "The core to all of our content is our audience."
We sat down with Anita Osborne, Head of Content Production at Amplify, to learn more about their innovative approach to content production.

Krista Hansen, GMR Marketing: "Let's be that leader we always needed."

28 March 2024
Krista Hansen, GMR Marketing: "Let's be that leader we always needed."
This Women's History month, we had the opportunity to chat with Krista Hansen of GMR about what it takes to build equitable teams and the industry's responsibility to set the next generation up for success.

Havas Germany cultivates a culture of listening and learning

27 March 2024
Havas Germany cultivates a culture of listening and learning
Managing Director at Havas Germany, Christiane Bruszis, speaks on opportunities for career advancement, ageism, and driving more equitable workplaces for all.

Use your platform for change

27 March 2024
Use your platform for change
Speaking on creating more equal workplaces, Patou Nuytemans, EMEA CEO at Ogilvy, delineates opportunities for bringing people of all backgrounds together, which unlocks creativity and shared ambition.

Maya Wynant, The Miller Group: "There is a space and need for all of us."

26 March 2024
Maya Wynant, The Miller Group: "There is a space and need for all of us."
Speaking about building a more equal industry for all, Maya Wynant of The Miller Group expounds on the strengths to advertising that is properly representative of society.

Ice Cream Social: Strategists by trade, creatives by nature

26 March 2024
Ice Cream Social: Strategists by trade, creatives by nature
Digital media agency and content shop, Ice Cream Social, was founded in 2020 by two ad agency strategists, Mike Weiss and Victoria Roedel. The duo saw the opportunity to shake up the industry and do things differently - starting with an ice cream truck - proving 'when you dare to dream, ideas come true'.

Representation is just the start

22 March 2024
Representation is just the start
We chatted with President at TBWA\Chiat\Day LA, Courtney Nelson about improving equality in the industry.

Caroline Kilgour, Lifelong Crush: "Our team is on a mission to create lasting impressions with audiences for brands."

22 March 2024
Caroline Kilgour, Lifelong Crush: "Our team is on a mission to create lasting impressions with audiences for brands."
An innovative and strategic thinker with the ability to achieve superior results through communication, relationship and consensus building skills, Caroline Kilgour of Lifelong Crush delineates the agency's holistic approach to production.

Adolescent Content creates real opportunities for younger women to enter the industry

21 March 2024
Adolescent Content creates real opportunities for younger women to enter the industry
We had the opportunity to chat with Ramaa Mosley and Hope Farley of Adolescent Content on paving the way for younger women and supporting women at all stages of their careers.

Tarek El-Mofty, VSA Partners: "Authenticity is critical to brand success."

21 March 2024
Tarek El-Mofty, VSA Partners: "Authenticity is critical to brand success."
With over 20 years experience in print, digital and video production, Tarek El-Mofty, Associate Partner and Executive Director, Production at VSA, speaks to AdForum about his industry learnings and optimizing production process to consistently improve digital campaigns.

Phaedon fosters a culture of inclusivity and empowerment

20 March 2024
Phaedon fosters a culture of inclusivity and empowerment
Kris Tremaine, Chief Executive Officer at new independent agency Phaedon, expounds on her experiences and her goal of creating a workplace that is inclusive, diverse, and empowering for everyone.

The Miller Group: Video is at the heart of digital production

20 March 2024
The Miller Group: Video is at the heart of digital production
Gary Bettman delineates The Miller Group's strategy for creating engagement and innovative work.

Anna Ward, Nelson Schmidt Inc.: "Nobody is remembered for playing it safe."

19 March 2024
Anna Ward, Nelson Schmidt Inc.: "Nobody is remembered for playing it safe."
Anna Ward, an award-winning designer at Nelson Schmidt Inc, shares her journey in the industry and insights for growing as an artist.

Havas Germany: Generating ideas through an integrated production process

18 March 2024
Havas Germany: Generating ideas through an integrated production process
Stephan Lachmann, Director Social Media & Content at Havas Creative Germany, delineates their integrated production workflow for creating impactful work.

Franziska Gregor, Serviceplan Group: "We need to work together to support and uplift each other in a competitive industry."

18 March 2024
Franziska Gregor, Serviceplan Group: "We need to work together to support and uplift each other in a competitive industry."
We had the opportunity to chat with Franziska Gregor, Managing Director at Serviceplan Culture, on making the industry more equal for all.

Ogilvy Spain: A Passion for Big Ideas

15 March 2024
Ogilvy Spain: A Passion for Big Ideas
In the dynamic content landscape, it is imperative to be tapped into digital and social media to connect and engage. Jordi Urbea, Senior VP at Ogilvy Spain and CEO at Ogilvy Barcelona, explains how the agency stays ahead of the curve through adaptability to technological environment, and engaging their audience in ways that are timely, relevant, and impactful.

Shelly Schumacher, Nelson Schmidt Inc.: Empower our voices

15 March 2024
Shelly Schumacher, Nelson Schmidt Inc.: Empower our voices
This Women's history Month, we had the opportunity to catch up with Shelly Schumacher of Nelson Schmidt Inc on ensuring equity in our workplaces and empowering female voices.

Jillian Wyatt, BUNTIN: "Say her name when she’s not in the room."

13 March 2024
Jillian Wyatt, BUNTIN: "Say her name when she’s not in the room."
This Women's History Month, as we take a moment to look back on the progress we've made in equalizing the industry, we chatted with the VP/Communications + Community at BUNTIN, Jillian Wyatt, about maintaining progress through long-term consistent effort, and advocating for each other.

Melanie Huggins, Ogilvy Paris: "Keep reminding the industry why gender equality is important."

08 March 2024
Melanie Huggins, Ogilvy Paris: "Keep reminding the industry why gender equality is important."
Melanie Huggins, Chief Strategy Officer at Ogilvy Paris, is a proven results-focused leader with 25 years of experience working on iconic international brands, both client-side and within some of the best award- winning creative agencies. For International Women's Day, we had the opportunity to chat about her insights on the industry and gender equality.

"Relatable experiences over manufactured perfection": How BUNTIN connects with Gen Z and beyond

19 February 2024
"Relatable experiences over manufactured perfection": How BUNTIN connects with Gen Z and beyond
An adaptable content strategy is a must in the dynamic world of communications to maintain brand loyalty. No stranger to employing cross-platform strategies, BUNTIN's Director of Social, Morgan Murray, fills us in on new opportunities at the fingertips of brands and agencies for resonating with digital-native audiences.

Leading with values and a purpose for brand loyalty

15 February 2024
Leading with values and a purpose for brand loyalty
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand loyalty.

Social media is the key to connecting with younger generations

13 February 2024
Social media is the key to connecting with younger generations
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture.

Marguerite Lengereau, Ogilvy Paris: "We are facing a generation that is blurring the lines of customer relations."

12 February 2024
Marguerite Lengereau, Ogilvy Paris: "We are facing a generation that is blurring the lines of customer relations."
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with Marguerite Lengereau, Strategic Planner at Ogilvy Paris, on marketing to digital-native audiences.

Jenna Studt, Critical Mass: "Employers and brands must be active participants in culture, sustainability, and social responsibility to appeal to Gen Z."

08 February 2024
Jenna Studt, Critical Mass: "Employers and brands must be active participants in culture, sustainability, and social responsibility to appeal to Gen Z."
Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social Strategy Director at Critical Mass, and the social team give us a glimpse into their humanized and authentic approach to data and insight when strategizing how to resonate with younger audiences.

Marketing to an undefinable generation

07 February 2024
Marketing to an undefinable generation
Bea Iturregui, VP of Creator & Brand Partnerships at Cycle (the creator marketing practice within Laundry Service), speaks on resonating with younger audiences through authenticity, subcultures, user-generated content, and influencer/creator collaborations.

Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."

06 February 2024
Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations.

Kat Harding, Havas Play: "Two-way dialogue and interaction with consumers are imperative for our brands to move forward..."

31 January 2024
Kat Harding, Havas Play: "Two-way dialogue and interaction with consumers are imperative for our brands to move forward..."
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose, authenticity, personalization, and transparency.

Jake Prinsen, Nelson Schmidt Inc.:"Brands with a strong digital presence can actively engage with their audiences and foster a sense of shared responsibility."

29 January 2024
Jake Prinsen, Nelson Schmidt Inc.:"Brands with a strong digital presence can actively engage with their audiences and foster a sense of shared responsibility."
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a digitally-native audience, we sat down with Jake Prinsen of Nelson Schmidt Inc. to learn about this shift from a B2B perspective.

"Authenticity over polish": How TBWA\RAAD leverages social and digital culture for impactful brand communications

25 January 2024
"Authenticity over polish": How TBWA\RAAD leverages social and digital culture for impactful brand communications
With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way marketing, requiring a significant shift in brand communication strategy. To learn more about this shift, we sat down with Tony Kayouka, TBWA\RAAD’s Head of Social and Content.

Marketing to Generation Z and Alpha: The more niche, the better

24 January 2024
Marketing to Generation Z and Alpha: The more niche, the better
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data & analytics experts in the social space. Having been one of the first team members of Social@Ogilvy, she has cutting edge knowledge and experience with leveraging social media for engaging brand experiences.