Worth Rises - "Jose"

EP+Co

EP+Co Greenville, Estados Unidos

1175

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Worth Rises
País: Estados Unidos

Anunciante: Worth Rises

Titulo	Jose
Agência	EP+Co
Campanha	Except for Me
Anunciante	Worth Rises
Marca	Worth Rises
Posted	Novembro 2022
Sector Empresarial	Direitos humanos
História	Nonprofit Worth Rises has launched a film series campaign “Except for Me” via EP+Co, part of Worth Rises’ larger ongoing #EndTheException campaign, which seeks to abolish slavery and involuntary servitude for all by ending the exception in the 13th Amendment with the passage of the Abolition Amendment. “I was given a job in the cafeteria. There was no training. There were no safety precautions…I burned my wrist so badly that I had to be removed. If you decide to not go to your assigned job, the punishment for that is solitary confinement. The 13th Amendment abolished slavery. #ExceptForMe.” — Serena “The sad reality is that men in prison don’t realize that they’re enslaved. You don't understand how extracted your labor is. It's not built to allow you to see it. Everything about prison is modeled after a plantation. The 13th Amendment abolished slavery. #ExceptForMe.” — James
Filosofia	The campaign, now live at endtheexception.com/exceptforme highlights the stories of 13 previously incarcerated people from diverse backgrounds, focusing on their lives before, during and after they were enslaved while incarcerated to shine a light on the dark realities of the prison system, and ultimately, inspire audiences to take meaningful action to end the exception clause.
Tipo de Mídia	Viral
Comprimento	135 seconds
Chief Client Officer	Kat Shafer
SVP, Creative Director	Taylor Lucas
Chief Creative Officer	John Cornette
EVP, Head of Production	Danny Miller
Director criativo	Will Isom
Campaign Manager, Worth Rises	Daniel Rosen
Chief Strategy Officer	Chris Plating
VP Creative Director	Ellen Page
Senior Copywriter	Spike McClinton
VP, Brand Planning Director	Cory Brinson
Associate Brand Planning Director	Lauren Kaindl
Senior Brand Planner	Scott Sidhu
Executive Content Producer	Stoney Duckett
Senior Account Manager	Katherine Redmond
VP Director, Creative Technology	Leslie Scott
First Content Capture	JJ Swartz
Director of Content Engineering	Jeff Henry
Photographer and 13 Stories Participant	Johnny Perez
Executive Director, Worth Rises	Bianca Tylek
Chief Operating Officer, Worth Rises	Jan Combopiano
Chief of Staff, Worth Rises	Luke Noel
Community Associate, Worth Rises	Diane Lewis