Panasonic - "The Great 3D Escape"

McCann-Erickson Singapore

McCann-Erickson Singapore Singapore, Cingapura

8166

Titulo	The Great 3D Escape
Agência	McCann-Erickson Singapore
Campanha	The Great 3D Escape
Anunciante	Panasonic
Marca	Panasonic
Data da primeira Transmissão/Publicação	2010 / 9
Produto	Viera 3D
Legenda	Viera 3D Most Wanted
Problema	Create engagement with the Panasonic brand and generate awareness for its 3D TVs.
Resultado	The campaign was a blockbuster hit. Radio DJs got out of the studio to interview the characters, User Generated Videos made it onto YouTube and media coverage made it the talk of the town. More important than the number of Facebook fans, website hits or TVs sold, this campaign helped Panasonic engage, enchant and entertain people from all walks of life. Imagine that. A new TV launch that was, actually, entertaining.
Tipo de Mídia	Exterior
Trilha sonora	-
Director de fotografia	Sam Tan
Media Rep.	Ariel Chong (Universal McCann)
Media Rep.	Teng Zoon Fah (Universal McCann)
Guarda-roupa/estilista	Voyage
Casting	Voyage
Produtora	Vocare
Director de publicidade	Clarice Tan
Director de publicidade	Daniel Tan
Executivo de contas	Raymond Tjandra
Account Manager	Robin Peters
Account Manager	Bonnie Chia
Diretor dos Negócios	Angelique Tan
Gestor de produção	Jacqueline Wong
Produtor executivo da agência	Charmaine Wong
Equipa criativa	Jenne Hew
Director de arte	Chow Kok Keong
Redator	Stephen Kyriakou
Director executivo criativo	Farrokh Madon