Titulo | Did You Mean Whopper? |
Agência | Publicidad Comercial MullenLowe Guatemala |
Campanha | Did you mean Whopper? |
Anunciante | Burger King |
Marca | Burger King |
Data da primeira Transmissão/Publicação | 2021 / 5 |
Produto | Whopper |
Sector Empresarial | Restaurantes e comida rápida |
História | MAY 28TH, INTERNATIONAL HAMBURGER DAY. A DAY WHERE YOU CAN’T EAT ANYTHING ELSE. A DAY THAT’S BECOME A PRICE WAR. SO WHILE EVERYONE WAS SPENDING IN OFFERS AND LOWERING PRICES... THE KING JUST LET HIM BE FOUND. EVERY TIME SOMEONE SEARCHED FOR SOMETHING ELSE TO EAT… THEY FOUND A WHOPPER IN JUST TWO HOURS: 5.2% CTR (*2% ABOVE AVERAGE), 18% RISE IN WEBSITE TRAFFIC, 20.3%INCREASE ON E-COMMERCE SALES, 0% DISCOUNT ON OUR PRODUCTS |
Tipo de Mídia | Case Study |
Brand Manager | Lourdes Safié |
Director executivo criativo | Rodrigo Costas Ferreira |
Digital Manager | Mario Limon |
Director criativo | Marielos Soch |
Editor | Daniel Castro |
Designer | Carlos Vásquez |
Redator | Daniela Archila |