Sumário
Before assuming the role of Chief Creative Officer for Central America, Caribbean, Ecuador, and Peru for CAC PORTER NOVELLI, I worked for firms such as Madison DDB, DDB Latina, Ketchum, and independent firms such as ORSON Costa Rica and Findasense in Ecuador and Latin Center with the multinational Coca-Cola Company.
In addition to leading teams in Costa Rica, Chile, Peru, Ecuador and Colombia, as well as working with teams in Miami, Madrid, Argentina, and Mexico.
I have also worked for brands such as Heineken, Hasbro, Coca-Cola, American Express, Toyota, BMW, Mini, Red Bull, Essential Costa Rica, Lenovo, Motorola, Samsung, Walmart, Taco Bell, McDonald's, Nestlé, Bridgestone, and others. I've obtained recognition in festivals such as Effie Costa Rica, Effie Chile, Effie Latam, Ojo de Iberoamérica, Condor in Ecuador, Festival Caribe, Festival Antigua, Sabre Awards, Festival Volcán in Costa Rica, Festival Of Media, PR Week, among others.
But above all, one of the biggest challenges in my career has been the transformation and positioning of Porter Novelli's creative and digital business, breaking the status quo of being an agency only recognized for PR, and integrating more services and becoming a Data-Driven Creativity agency in just 3 years.
Línguas
- Espanhol - Native
- Inglês - Pro
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Creative & Digital Vice president
Chief Creative Officer & General Creative Director
Chief Digital Officer
Chief Integrated Strategy Officer
Coolhunter of latam culture. Transforming data in relevant strategies to the people and brands.
General Strategy Director
Chief Creative Officer
Leading the operation of accounts as:
Hasbro Latam (Nerf, Monopoly y Play Doh!), Renault, Quiznos, Smashburger, Teriyaki, Procomer (Esencial Costa Rica), Museos del Banco Central de Costa Rica, LAICA, FIFCO (Spik Up y Agua Cristal), BAC San José, Laboratorios Gutis, Saprissa, Romaly, Centro Cultural, Tempo, Grupo ICE, Universidad de Costa Rica, MINT, Agua Cristal (Campaing), IAFA, Grupo ICE, Red Bull.
Regional Planning Director
Content & Engagement Strategist Coca-Cola Company Ecuador
Coordination and management of integrated digital strategies with traditional media campaigns and new media monitoring content generation and leading creativity in interactive media and project management, working for brands at local and Central America regional level & part of Caribbean Markets:
•Purdy Motor Group (Toyota, Daihatsu, Hino)
•Florida Ice & Farm Co.
•Nestlé Central America
•Bridgestone Central America & Caribe
•Firestone Central America
•BAC | Credomatic
•American Express
•Cargill Regional
•Kativo Group (Protecto & Glidden)
•Walmart Centroamérica
Link as Digital Touch Point of Tribal DDB Latina and Social Media Lab for execution centers in Central America.
