| Titulo | Sound of Spending (83s) |
| Agência | Zulu Alpha Kilo |
| Campanha | Sound of Spending |
| Anunciante | Interac |
| Marca | Interac |
| Data da primeira Transmissão/Publicação | 2021 / 8 |
| Produto | Interac |
| Sector Empresarial | Banca, finanças, lei e seguros |
| História | Approximately 15 million Canadians live beyond their means. Interac, a Canadian leader in financial services, wanted to engage a nation disinterested in thinking about their finances. Using the medium everyone can connect with, music, we created The Sound of Spending, a digital tool that converts spending data into a song. The tool allows the user to hear the sound of their own personal spending, or the spending of the entire nation. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Zak Mroueh |
| Director executivo criativo | Wain Choi |
| Director de arte | Michael Romaniuk |
| Redator | Marco Buchar |
| Designer | Damian Simev |
| Designer | Brian Banton |
| Designer | Zoe Kim |
| Creative technologist | Jake Edwards |
| Account Manager | Alyssa Guttman |
| Account Manager | Kara Oddi |
| Account Manager | Risa Kastelic |
| Planning Team | Sean Bell |
| Planning Team | Spencer MacEachern |
| Director de publicidade | Andrea Danovitch |
| Director de publicidade | Matt Houghton |
| Director de publicidade | Meghan Jeffery |
| Director de publicidade | Rachel Kellogg |
| Director de publicidade | Chingtien Chang |
| Agência de Mídia | Media Experts |
| Media Manager | Rachel Schmidt |
| Media Manager | Latoya Taylor |
| Media Manager | MacKenzie McNevin |
| Media Manager | Keaton Dale |
| RP / comunicação corporativa | Samantha Kay |
| RP / comunicação corporativa | Geetika Kher |
| Producer | Ece Inan |
| Producer | Greg Hennessy |
| Producer | Adam Palmer |
| Producer | Lauren Schell |
| Produtora | Zulubot |
| Realizador | Barbara Shearer |
| Pós produção | Zulubot |
| Editor | Mallory Robbins |
| Mixer | Noah Mroueh |
| Oso Audio | |
| Engenheiro de áudio | Daenen Bramberger |
| Interactive Artist | Andrew Martin |
More Work
SEE ALLVanback
- MARCA:
- Vancity Original
- AGÊNCIA:
- Zulu Alpha Kilo
Metaverse Homes for Heroes (97s)
- MARCA:
- HomeEquity Bank & Homes For Heroes
- AGÊNCIA:
- Zulu Alpha Kilo
Megaverse
- MARCA:
- Goldfish
- AGÊNCIA:
- Zulu Alpha Kilo
Ignite Your Senses
- MARCA:
- Subaru BRZ
- AGÊNCIA:
- Zulu Alpha Kilo
Focus Face Off Lens
- MARCA:
- Goldfish® Crackers
- AGÊNCIA:
- Zulu Alpha Kilo
SingleCut Notes IPA
- MARCA:
- SingleCut Beersmiths
- AGÊNCIA:
- Zulu Alpha Kilo
Notes IPA (Board)
- MARCA:
- SingleCut Beersmiths
- AGÊNCIA:
- Zulu Alpha Kilo
Sound of Spending (Board)
- MARCA:
- Interac
- AGÊNCIA:
- Zulu Alpha Kilo