Titulo | A small step for humanity. A giant leap for SUVs |
Agência | Leo Burnett Tailor Made |
Campanha | A small step for humanity. A giant leap for SUVs |
Anunciante | Fiat |
Marca | Fiat Fastback |
Data da primeira Transmissão/Publicação | 2022 / 11 |
Sector Empresarial | Automóveis 4x4 |
História | Racing down a highway and showcasing the power of the Turbo 270 engine of the Limited Edition Powered by Abarth version, the Fiat Fastback is faced with a major traffic jam, with more than 50 cars stopped on the road. At the wheel of Fiat's new model, the driver couldn't make any other decision but to jump over the traffic jam, using the inclined bed of a tow truck to soar through the air over the obstacle. As the Fiat Fastback flies through the air, several people in the traffic jam watch closely; they are in awe of the new car by Fiat, and have their eyes fixed on the captivating design of the SUV Coupe, which does a 360° turn before landing past the whole commotion and driving away, powered by the turbo flex engine and the six-speed automatic transmission. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Marcelo Reis |
Creative Vice President | Pedro Utzeri |
Creative Vice President | Vinicius Stanzione |
Director criativo | Bruno Godinho |
Redator | Fabio Nagano |
Director de arte | Felipe Massis |
Digital Creative Team | Fabio Nagano |
Digital Creative Team | Felipe Massis |
Content Director | Andreza Aguiar |
Content | Tamires Soares |
Content | Karla Lima |
Content | Henrique Xavier |
Content | Gabriel Ribas |
Content | Vinicius Serafim |
Content | Pablo Cruz |
Content | Bárbara Jadeh |
Digital Project Manager | Pedro Rais |
Digital Project Manager | Katia Rosa |
Digital Project Manager | Jonatas Vasconscelos |
Integrated Production Director | Maria Fernanda Moura |
RTV | Rita Costa |
RTV | Patricia Cosmo |
RTV | Luciana Kley |
Art Buyer | Mauro Moura |
Art Buyer | Cristiano Godoy |
Art Buyer | Daniel Gonçalves |
Account Manager | Karol Alberti |
Account Manager | Sabrina Spinelli |
Account Manager | Giovanna Rodrigues |
Account Manager | Jessica Saravalli |
Account Manager | Mateus Ferraz |
Account Manager | Alberto Junior |
Account Manager | João Centofanti |
Director de media | Heloisa Goldman |
Director de media | Patricia Naparstek |
Director de media | Paula Ricarte |
Director de media | Rodolfo Contiero |
Director de media | Laura Andrade |
Director de media | Guilherme Leão |
Director de media | Mateus Rikel |
Planeador | Tiago Lara |
Planeador | Rafaela Badaró |
Planeador | Murilo Fedele |
Planeador | Caio Costa |
Planeador | Cinthia Pauli |
Planeador | Bruno Olivetti |
Planeador | Jaqueline Tampelli |
Planeador | Doelio Bergamo |
Press Relations | Jef Martins |