FIAT 500e - "Lightning Bolts 1"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasil

4148

Marca: FIAT 500e
País: Brasil

Anunciante: Fiat Chrysler Automobiles

Titulo	Lightning Bolts 1
Agência	Leo Burnett Tailor Made
Campanha	Lightning Bolts
Anunciante	Fiat Chrysler Automobiles
Marca	FIAT 500e
Data da primeira Transmissão/Publicação	2022 / 5
Sector Empresarial	Automóveis pequenos e compactos
Legenda	New Fiat 500 electric. A 320 km range in a car powered by pure electricity
Filosofia	We know that electric cars are here to stay, but people still have a lot of questions, and one of these is whether these cars have enough range for long trips. Brazil, for instance, is a very large country, and long trips are commonplace around here. Which is why Leo Burnett Tailor Made created the "Lightning" campaign to highlight the range of the new Fiat 500e, which has one of the best performances in the electric car category. To demonstrate that the new Fiat 500e has excellent range, the campaign developed three minimalist illustrations of a GPS map showing the path taken by the Fiat 500e as a yellow streak. With the slogan "New Fiat 500 electric. A 320 km range in a car powered by pure electricity." and a clean, iconic image that quickly conveys the message, the art on the map is also a lightning bolt, in a clear reference to the electric power used by the car.
Tipo de Mídia	Exterior
Chief Creative Officer	Marcelo Reis
Creative Vice President	Pedro Utzeri
Creative Vice President	Vinicius Stanzione
Director criativo	Bruno Godinho
Redator	Fabio Nagano
Director de arte	Felipe Massis
Ilustração	Felipe Massis
Artista gráfico	Ricardo Sotelo
Artista gráfico	Rosilene Ribeiro
Artista gráfico	Sandro Figueiredo
Account Management	Fabio Brito
Account Management	Karol Alberti
Account Management	Carolina Ladeira
Account Management	Yuri Moraes
Planning Team	Tiago Lara
Planning Team	Rafaela Badaró
Planning Team	Murilo Fedele
Planning Team	Bruno Olivetti
Press Relations	Jef Martins
Press Relations	Nathalie Ursini
Press Relations	Leanro Bernardino
Press Relations	Mar Facciolla
Approval Client	Frederico Battaglia
Approval Client	Maria Lucia Antonio
Approval Client	Ana Brant
Approval Client	Barbara Lara
Client Media	Debora Dauanny
Client Planning Team	Adriana Girão
Client Planning Team	Marjorie Kockanny
Client Planning Team	Isabelle Cristine Alves Dos Santos